NBA Star Jonathan Isaac Launches First-Ever Christian Basketball Shoe Line

NBA forward Jonathan Isaac is making history on and off the court with the launch of the first Christian-themed basketball sneaker line, a bold fusion of faith and fashion that is already sparking national conversation.
Known for his outspoken Christian beliefs, Isaac has partnered with his apparel brand UNITUS to release a sneaker collection that features Bible verses, Christian symbols, and messages of spiritual encouragement.

“This has never been done before in the basketball world,” Isaac said in a statement. “These shoes are about faith, boldness, and representing the Gospel  unapologetically.”

Faith Meets Footwear: A New Era for Sports Culture
Isaac, who plays for the Orlando Magic, has often drawn attention for his public stances rooted in his Christian faith including standing during the national anthem while teammates knelt, and refusing to wear NBA social justice slogans in 2020.
The sneaker line reflects his mission to empower athletes and fans alike to express their faith confidently, both on the court and in life.
The shoes reportedly include:

Bible verses inscribed on the soles or tongues

Christian imagery such as crosses and doves

Inspirational slogans like “Stand for Truth” and “Fearfully and Wonderfully Made”

Isaac’s brand, UNITUS, was launched in 2023 with the goal of promoting values like faith, family, and freedom, in contrast to what he sees as a growing pressure to conform in mainstream sports and entertainment culture.

“Athletes shouldn’t have to hide their beliefs to succeed,” Isaac said. “This sneaker is about creating a space where your faith is your foundation not a liability.”

While many major athletes have signature shoes, this marks the first time a high-profile basketball player has released a sneaker line explicitly branded around Christian values.
A Market Ripe for Disruption
The Christian sneaker launch taps into a growing demographic of faith-driven consumers who have felt underrepresented in mainstream fashion and sports culture. With millions of Christian athletes, fans, and families across the U.S. and abroad, Isaac’s bold step may open a new niche in the sports apparel industry.
Support and Reactions
Faith based organizations and many Christian fans have voiced strong support online, praising Isaac for “standing firm in a culture that often pressures silence.” At the same time, some critics argue the move may be polarizing in a league known for its diverse views and backgrounds.
Still, Isaac seems undeterred.

“This isn’t about dividing people,” he said. “It’s about uniting those who believe and giving them something to stand in. Literally.”